We are conducting a trial of the database, Mintel Reports. We would love your feedback on the resource.
Database Summary
Mintel provides business to consumer market research for lifestyles, food, drink, finance, travel, clothing/fashion, health/medical, beauty/personal, household products, personal services, automotive, electronics, and more. Reports provide market size, drivers, and trends, segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and forecasts. The majority of reports cover US and UK, there are also some other western European nations represented. Simmons National Consumer Survey (NCS) data is incorporated into many reports.
Trial Dates
Wednesday August 1st - Wednesday August 8th
Access
To take a look at the database point your browser to: http://oxygenacademic.mintel.com/ (the trial is only available on campus). Next you will see “Academic Login Successful” followed by the standard terms and conditions. Click on “I Agree” to the standard academic terms and conditions.
During the trial period, we will not be able to download any information from the website. If we do decide to subscribe to Mintel Reports, we would have the ability to download reports, section by section, as well as the graphs and tables. We would also have remote/off-campus access. In addition, if we do purchase the product our subscription would stipulate that every user set up a “profile” and log into their profile each time they access the database.
Please provide feedback about the database.
Please also feel free to contact asklibrarians@owen.vanderbilt.edu if you have any questions or issues.