Global Market Information Database

The Walker Library has added a new data resource to our offerings. Euromonitor’s Global Market Information Database (GMID) contains 1M+ demographic, economic and marketing statistics for 205 countries. The historic and forecast data enable you to analyze trends from 1977-2016 with 6 years of historical data and 5 year forecasts. Unique country rankings help you to gauge one country’s position in the world relative to another. For each country, GMID covers economic data, and, lifestyle indicators such as disposable income, consumer trends, eating and drinking habits, home ownership statistics and health data. It also includes 4,500 market research reports on industries, consumer lifestyles and retailing for 71 countries.

More Healthcare and Biotechnology in MarketResearch.com Academic

We have upgraded our license to MarketResearch.com Academic to provide access to all reports that the company provides to universities. The two major changes that come with this upgrade are expanded coverage for healthcare, biotechnology, pharmaceuticals and medical device markets. Reports are no longer delayed before we have access.

MarketResearch.com Academic continues to provide coverage in the following industry sectors: Business Services, Consumer Goods, Demographics, Food and Beverages, Heavy Industry (Energy, Chemical, Manufacturing, etc.,) and Life Sciences.

You must access MarketResearch.com Academic through this link or through the Walker Management Library website to gain access to all academic reports. (Typing in the URL in a web browser won’t get you access.) Be aware that MarketResearch.com does publish other reports, but they do not provide access to all of their reports through theacademic license.

Questions? Ask a Librarian!

Access Asia Reports Added to Business Insights Database

We have just expanded access to industry and company coverage for Asia within the Business Insights database. It covers 5 broad industry sectors: Energy, Consumer Goods, Finance, Healthcare and Technology. Now for each of these industry sectors all global markets are covered.

Key features of Access Asia reports:

• Detailed marketing data on over 50 markets in China, and over 300 sectors
• Up-to-the-minute analysis of new marketing and advertising trends
• SWOT analysis of key trends and developments in each market
• Five-year forecast data,with analysis taking stock of new market trends
• Coverage of all relevant sub-sectors and emerging niche markets
• Details of business developments such as mergers,acquisitions and joint-ventures
• Detailed analysis of companies and the markets and sectors they operate in, reports being updated every six months
• Future scenarios for company growth and potential pitfalls
• Review of the given market in context to the general Chinese market

Tip for Searching:

Business Insights provides a few different ways to access their reports. Some of their “Interactive Reports” are available on the opening page of the database. However, the majority of the reports are accessible only by using the search box on the lefthand side.

Questions? Ask a Librarian!

New Guides within Vault Database

Great news!  The Vault Online Career Library has added and updated several guides!

• Vault Career Guide to Private Wealth Management (New)
• Internet Industry Employers (New)
• Business Services Employers (New)
• Vault Guide to the Top Insurance Employers (Updated June 2006)
• Vault Guide to the Top Pharmaceuticals & Biotech Employers (Updated June 2006)
• Vault Guide to the Top Financial Services Employers (Updated June 2006)
• Vault Career Guide to Marketing & Brand Management (Updated July 2006)

Please note:  Vault Guide PDFs do NOT work with the latest version of Adobe Acrobat Reader (version 8).  At this time, Mac users CANNOT open Vault Guide PDFs using Adobe 8.  In addition, Windows users can open Vault Guide PDFs with Adobe 8, but CANNOT PRINT the PDFs. If you have Adobe 8 and are using Windows, you can download Adobe’s new eBook reader (called “Digital Editions”), here: http://labs.adobe.com/technologies/digitaleditions/.  If you are unable to access Vault Guides with Adobe 8, they recommend uninstalling Adobe 8 and downloading Adobe 7 here: http://www.adobe.com/products/acrobat/readstep2_allversions.html.

If you have any questions about the Vault database or you are having technical problems, please Ask a Librarian.  Thanks!